Delivery Wars: 15-Minute Groceries, Anyone?
The Covid-19 pandemic has turbo-charged the adoption of online grocery by consumers who want superfast delivery – the faster the better. From 30 minutes to 15 minutes to even 10 minutes- the likes of Swiggy, Dunzo and Grofers are pushing the limits when it comes to delivering groceries at your doorstep in record time. As per a recent survey by Reedseer, quick commerce is expected to grow 10-15-fold in the next five years to become a $5 billion opportunity by 2025.
But what toll does hyperlocal delivery take on workers? Do you really need your groceries delivered in 15 minutes? Is this a sustainable business model?
These are some of the questions we will be discussing with an ace panel comprising- Aditi Surie, Sociologist, IIHS Kabeer Biswas, CEO, Dunzo TN Hari, Head- HR, BigBasket Abhishek Bansal, CEO, Shadowfax